Related Topics: eCommerce Journal, Mobile Phones, T-Shirt News and Articles

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Uniqlo’s New Mobile e-Commerce Business Model

Watch this video — it might just be the future of mobile commerce:

Did you notice

  • A cool mobile app
  • Creating DIY art

Did you also notice that it’s a business model without

  • Upfront design
  • Inventory
  • Advertising

Uniqlo is not just thinking, Gee how do we get more Instagram followers to sell the same old T-shirts?

They’re creating a whole new business model by taking the mobile platform to its logical conclusion.  Their app, which does a lot more than Instagram’s simple filters, works hand-in-hand with a business model to turn a T-shirt (commodity) into your own work of art (priceless.)

If little Instagram could build a billion-dollar business by turning the mobile phone into the ultimate device of self-expression, why couldn’t Uniqlo…or you?

Read the original blog entry...

More Stories By Si Chen

Si Chen is the founder of Open Source Strategies, Inc. and Project Manager for opentaps Open Source ERP + CRM (